Nike is mostly known for its sports clothing. But the case study done by one group in class made a proposition for Nike to switch into a different form of the sports market with Nike Juice. Similar to Gatorade, Nike Juice would be a new and interesting drink that would no doubt be popular with the population of the world. I liked this presentation because it showed a new and different way for a well established company to expand their business.
Chapter 4: Economic Impact of Sports Marketing
- You could use grassroots marketing to build a following for Nike Juice.
- Nike could have one or a few famous athletes to endorse the drink.
- Nike Juice could be expanded to a whole product line of sports drinks/foods.
- There are many sports consumers who would be interested in this new Nike product.
- Nike Juice would be a Tangible Product for athletes and everyday people.
I would like to research Adidas. Even though it is very similar to Nike, I am interested to know how they became so big despite being in Nike's shadow.
No comments:
Post a Comment