The business that I am going to be starting is Elite Sports, an athletic company that sells clothing and accessories to better one's athletic abilities. Our products will be made for all sizes and ages which, at the moment, will only be sold in the Boston area.
We will have a number of competitors in this large business. But out of all of them, Nike will be the greatest. As far as product, Elite Sports and Nike are very similar. The products that we directly make all serve the same purpose. The one thing Nike has against us is its brand because it has dominated the market for so long. Because it costs so low to make, Elite's products will not be as expensive as Nike's products which is very good for us. As far as promotion, Nike beats us by a landslide because of all the professional athletes that promote their products. Also, Nike beats us in the category of place. Nike sells worldwide, while Elite Sports only sells in the Boston area.
Nike has been around for so long developing its marketing mix. In almost every category, besides price, Nike beats Elite Sports by a landslide.
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