The product that I am going to be selling is Massage Flip Flops.  They will cost only $55, only $10 more than the leading high-end flipflops cost.  The competitors mainly use magazines and the internet to advertise their product.  I will sign a contract with DJ Khaled, a famous DJ and music mogul, to wear my massage flip flops in his very popular snap chat stories.  They will also be sold on Wethebeststore.com. DJ Khaled's personal online clothing store.  Lastly, high-end flip flops is, at the moment, not a huge industry and the majority of them are sold online.  I will seek to strike a deal with Sports Authority to have my flip flops sold in there stores nation-wide.  With these details, I will out-sell my competition.